February 17 | 3pm CT | Zoom Virtual Program

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Join us for a frank conversation about moving from struggle to success with someone who did just that. Lisa Gilmore’s firm was busy juggling numerous projects, but it was not profitable. Learn how this designer finally faced her fears, figured out her finances, and got clear on her value and her message, and the steps that she took to turn her business around to make multiple seven figures.

The discussion will include:

• Defining your message
• Being true to your value
• Setting Goals
• Billing (it’s not rude to talk about money)
• Getting transparent with your team

Speaker:
Lisa Gilmore, Lisa Gilmore Design | St. Petersberg, FL
Lisa Gilmore’s design mantra is livable glamour, where unique personalities are captured for one-of-a-kind spaces and functional, everyday glamour. She is a genius when it comes to mixing color and texture, and in 2019, Architectural Digest named her a Leading Designer of SW Florida.  She holds a degree in interior design and is a member of the International Interior Design Association. Much of her design work is influenced by her travels throughout North America, Europe and Africa. Lisa’s work has been published in a variety of print and online publications including Homes & Gardens, Real Simple, Rue, Living etc., Design + Décor, Metro Tampa Bay, and others.

Host:
Sarah Schwuchow, Sarah Jacquelyn Interiors | Chicago, IL
Sarah Schwuchow, ASID, NCIDQ, RID is the Owner and Principal Interior Designer of Sarah Jacquelyn Interiors, a full service residential Interior Design firm based in Chicago, IL. Sarah received a BFA in Interior Design with Honors from the Illinois Institute of Art – Chicago. In 2015 she joined an award winning residential interior design firm where she developed her design and project management skills, preparing her to open her own firm. Sarah truly believes that design impacts lives and that good design is for everyone. She cares deeply about helping others and is dedicated to educating the public on the value of Interior Design.

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January 19 | 12pm CT | Zoom Virtual Program

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Protect your time and maximize fees by learning what goes into an effective client contract. McKenna Prohov will expand upon her popular 2019 lecture, and talk about the importance of contracts, agreements and proposals specific to the design industry. From employment agreements, leasing agreements, trademark protection or payment collection, become informed of the risks and rewards of each contract you use, and pave the way for growth and profit.

About the speaker:
McKenna Prohov is the principal attorney and founder of law X design, providing legal and business services to design and creative professionals. She is an ASID Industry Member Partner, and a member of ChiWIP, a group that aims to create a place for people who share a common interest in the advancement of women within the field of intellectual property. For two years, she served as a board member to the local Performance Art Theater Stage 773, and has provided pro bono legal services to both commercial and independent start-up designers.

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November 11 | 12pm CT
Speakers: Scott Ageloff, Ageloff & Associates | Susan Brunstrum, Studio Brunstrum | Sarah Eilers, Lucas/Eilers Design Associates | Lorna Gross, Lorna Gross Interior Design | Jennifer Leonard, Nifelle Design
You are running your business and managing multiple design projects. How do you build and maintain your brand while you are trying to keep up with social media, marketing, staffing issues, accounting and sourcing? What do you outsource and what do you handle internally? Hear the perspectives of 5 Interior Design firm principals from 5 different regions of the country.

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