Designing the Future: Who is the New Design Client & Where are They Hiding?

Designing the Future: Who is the New Design Client & Where are They Hiding?

Specific ideas and action steps to adapt your business model for the new consumer.

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**This event is intended for Architect and Design Firms only.**

The new interior design client is re-framing the design conversation with their changing views on the environment, status, money, ownership and more.  This presentation, featuring in-depth demographics and psychographics along with the crucial factors that drive purchasing decisions is a look at that new consumer; how to identify new business opportunities and how to sell to these clients. You’ll get a better understanding of the crucial factors that drive purchasing decisions and insight into the dramatic changes taking place with consumer behavior when it comes to purchasing home products. You’ll discover how to put all these facts to good use by learning how to reach these new groups and interest them in your products and services.

Earn .1 CEU credit

In partnership with ASID Illinois

About Deb Barrett

Deb Barrett has been an industry presence for more than 30 years.  Barrett’s design career has taken many paths, and her fascination with what’s around the corner has led her to her current roles as a designer, speaker, educator, trend forecaster and consultant.

As a design creative, she combined her twin passions-design and soft furnishings- by founding Window Dressings, a couture window treatment and soft furnishings firm near Chicago, Illinois, building a reputation for cutting edge couture treatments. A self-proclaimed fabric-a-holic, Deb concentrates on textiles and the complex world of window coverings and soft furnishings

As a sought after speaker and design educator, Deb frequently speak at national conferences, design events and association venues on a variety of design and trend topics. She is an IACET accredited speaker and a member of both the Interior Design Continuing Education Council (IDCEC) Board of Directors and Withit. Most recently, she was awarded the Educator of the Year award by Withit and the Window Coverings Industry Icon Award.

As a trend strategist and brand ambassador, Deb works with industry stakeholders to keep abreast of the hottest new trends and product innovations and to develop design intelligence and interior forecasts. Deb travels the globe tracking developments in the ever-evolving world of design of and providing designers with exclusive access to some of the world’s best design destinations through her Décor Tours.

Speaker, Trend Strategist, Consultant and Coach | Deb Barrett

Window Fashion Expert | Designer  Window Dressings, Inc.

Founder |  Soft Design Lab

Design Blogger |  Design Confidential

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