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NeoConnect | 2021 CMG World Color Forecast – From Beyond the Telescope to Under The Microscope [DC024]
June 24, 2020
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June 24 | 3PM CT
An in-depth analysis of macro drivers influencing the 2021+ CMG World Color Forecast™ including an insight of the latest developments affecting our changing society’s color consumption. CMG’s color design professionals will examine their global color forecasts microscopically to reveal the societal and cultural forces impacting 2021+ color directions. Designers and product development teams know the power of CMG’s 64 color, multi-industry World Color Forecasts to their product’s success and are challenged to interpret the World Color Forecast from within our new chaotic and uncertain world. The chaos of the evolving “new normal” will impact how color directions are applied, mature, and evolve. CMG Key Color stories from North America, Latin America, Europe and Asia Pacific will be in the spotlight during the presentation with the aim of supporting product design decisions for 2021 and beyond.
Earn 1 IDCEC credit for interior designers and 1 AIA LU for architects
Speakers:
Peggy Van Allen, President, Color Marketing Group, Designer and Color Anthropologist with Colorfuel
Peggy Van Allen, founder of Colorfuel and President of Color Marketing Group® is an expert in color marketing, trend forecasting, visual communications and color palette development. She understands that the right color is imperative to product design and marketing. Her ability to communicate with and about color, enables her to reach a broad audience. Her message educates and inspires to bring the confidence in color that translates into additional sales. Peggy has created color systems and color trend forecasts as well as continuing education courses focused on understanding color and its value, for clients including Sherwin Williams, Valspar, Custom Building Products, Ply Gem and True Value.
Montaha Hidefi, Vice-President Color Forecasting, Color Marketing Group, Color Archeologist with Color Landing Studio
Montaha Hidefi is recognized internationally as a strategic color trend advisor and color marketer. She is an experienced trend panelist and contributed in the creative development of numerous trends books including the “MoOD Inspirations” in Belgium, the “Dutch Design Week” in the Netherlands, and the “Mix Magazine” in the United Kingdom. Montaha has conducted numerous color trend seminars, workshops and lectures in Belgium, Canada, China, Germany, Japan, Korea, Malaysia, Mexico, the Netherlands, Poland, Spain, Sweden, Taiwan, Thailand, the United Arab Emirates, the United Kingdom and the United States. Montaha is currently serving as Vice-President of Color Forecasting for Color Marketing Group®.