Design Center is your design education resource. Learn and develop strong business strategies to better your business.
 

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Instagram for Business in 2021

May 19, 2021 │ 11:30am CT │ Zoom Webinar Presentation

 
Overview:
Lizzie Campbell is back to help you take your Instagram game to the next level. While creating beautiful images for your feed is important, using the app to promote your business in 2021 takes much more than just pretty pictures. From Stories to Reels to infusing strategy into your content, she will be covering all the things you need to stand out on Instagram in 2021 and beyond.

In this session, you will learn how to:
•Build your brand
•Attract a qualified audience
•Understand the algorithm and use it to your advantage
•Find and interpret insights and analytics
•Use a scheduling tool to plan, manage and automate content
•Attract new business leads

This presentation will inspire you to harness the power of social media to your advantage.
 
Speakers:

Lizzie Campbell
Lizzie Campbell is a designer, business coach and strategist for creative business owners. She has grown an engaged and enthusiastic audience of over 50,000 followers, and her clients have been featured in publications such as Buzzfeed, Glitter Guide, Altitude Summit, and Popsugar. Lizzie is passionate about helping creative entrepreneurs build beautiful, impactful brands online and off through brand and website design, social media strategy, and more.

Design Center is your design education resource. Learn and develop strong business strategies to better your business.
 
 
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The Soul of Design: Understanding the Neuroscience of Beauty, Color & Pattern

April 21, 2021 │ Noon CT │ Zoom Webinar Presentation
 
 
Overview:
Uplifting clients is at the heart of what designers do. Not only can it be fulfilling, but a space that makes clients feel good, even better, can help your business. Join author of Ode to Color and product designer Lori Weitzner and interior designer Lisa Staprans for a presentation that illustrates how understanding the neuroscience of design and color can help elevate mood, inspire creativity, and strengthen your business.

Attendees are encouraged to take Lori’s online Ode to Color quiz prior to the event: https://www.loriweitzner.com/odetocolor/

In this presentation you will learn:
• How the personal connection to color and pattern can impact everyday lives and wellbeing
• To create spaces that elevate emotional state
• The neuroscience behind design choices that assist in physical and mental health

This presentation will give you actionable ideas to help impact your clients and the designs you create for them.
 
Speakers:

Lori Weitzner, Principal and Creative Director, Lori Weitzner Design
Lori is internationally known for her contributions to the world of textiles and wallcoverings under the brand Weitzner. She has translated her aesthetic into collaborations with such renowned brands as Sahco, Samuel & Sons Passementerie, Perennials, West Elm, Artistic Tile and Papyrus. Her work is in the permanent collections of the Cooper- Hewitt and Smithsonian Design Museum among others. She is the recipient of more than twenty-five prestigious design awards and often lectures before audiences around the world on engaging the senses and finding inspiration in the world around us, both natural and man-made.

Lisa Staprans, Principal, Staprans Design (San Francisco, CA)
Lisa believes that artistically driven and emotionally connective interiors have the ability to transform one’s entire state of being. Lisa first fell in love with design while studying art history, art and architecture at UC Berkeley. She continued her education at the School of Visual Arts and Parsons School of Design in New York. Lisa has received awards from AIA for her work on the Portola Valley Town Library, a platinum LEED-certified project, and from ASID for a 3,400 sq. ft. Single Family Home, and for a 5,600 sq. ft. Residential Mountain Retreat project. Lisa is currently working on her first book, The Soul of Design.

Design Center is your design education resource. Learn and develop strong business strategies to better your business.
 
 
REGISTER TODAY

Your Mindset Matters: Create Focus and Increase Productivity

March 18, 2021 │ 11:30am CT │ Zoom Webinar Presentation

 
 
Overview:
You know you can’t keep doing things this way. The constant stress of being behind, details slipping through the cracks, and your revenue not reflecting your late nights. You have a bigger vision for your interior design business, but when each day feels like a grind, there’s little time or energy to devote to creating the life and business you truly desire.

Former interior designer, now Certified Life & Business Coach, Desi Creswell has the solution to this common struggle. If you are stuck in the spin of the day-to-day you will not want to miss her upcoming presentation, Your Mindset Matters: Create Focus and Increase Productivity.

Is this presentation you will learn:

• The number one thing you can do to stop feeling so overwhelmed
• How to create focus in your day and eliminate reactivity
• A combination of mindset and practical tools you can utilize to increase your productivity immediately

Not only will you walk away with actionable next steps, you will have the opportunity to ask Desi your questions live and get the support you need.

Speaker:
Desi Creswell, Certified Life and Business Coach
Desi Creswell is a Certified Life and Business Coach who helps interior designers intentionally achieve success with more freedom and fulfillment. An awarding-winning interior designer who has worked for world-renowned design and architecture firms prior to establishing her own design practice, Desi is uniquely equipped to empower her clients with an essential blend of industry specific expertise and mindset coaching. Her passion is to help designers build thriving businesses that enrich and support their lives as a whole. Desi is a co-author in LuAnn Nigara’s forthcoming book A Well Designed Business, Power Talk Friday Experts: Volume 2.

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February 17 | 3pm CT | Zoom Virtual Program

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Join us for a frank conversation about moving from struggle to success with someone who did just that. Lisa Gilmore’s firm was busy juggling numerous projects, but it was not profitable. Learn how this designer finally faced her fears, figured out her finances, and got clear on her value and her message, and the steps that she took to turn her business around to make multiple seven figures.

The discussion will include:

• Defining your message
• Being true to your value
• Setting Goals
• Billing (it’s not rude to talk about money)
• Getting transparent with your team

Speaker:
Lisa Gilmore, Lisa Gilmore Design | St. Petersberg, FL
Lisa Gilmore’s design mantra is livable glamour, where unique personalities are captured for one-of-a-kind spaces and functional, everyday glamour. She is a genius when it comes to mixing color and texture, and in 2019, Architectural Digest named her a Leading Designer of SW Florida.  She holds a degree in interior design and is a member of the International Interior Design Association. Much of her design work is influenced by her travels throughout North America, Europe and Africa. Lisa’s work has been published in a variety of print and online publications including Homes & Gardens, Real Simple, Rue, Living etc., Design + Décor, Metro Tampa Bay, and others.

Host:
Sarah Schwuchow, Sarah Jacquelyn Interiors | Chicago, IL
Sarah Schwuchow, ASID, NCIDQ, RID is the Owner and Principal Interior Designer of Sarah Jacquelyn Interiors, a full service residential Interior Design firm based in Chicago, IL. Sarah received a BFA in Interior Design with Honors from the Illinois Institute of Art – Chicago. In 2015 she joined an award winning residential interior design firm where she developed her design and project management skills, preparing her to open her own firm. Sarah truly believes that design impacts lives and that good design is for everyone. She cares deeply about helping others and is dedicated to educating the public on the value of Interior Design.

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January 19 | 12pm CT | Zoom Virtual Program

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Protect your time and maximize fees by learning what goes into an effective client contract. McKenna Prohov will expand upon her popular 2019 lecture, and talk about the importance of contracts, agreements and proposals specific to the design industry. From employment agreements, leasing agreements, trademark protection or payment collection, become informed of the risks and rewards of each contract you use, and pave the way for growth and profit.

About the speaker:
McKenna Prohov is the principal attorney and founder of law X design, providing legal and business services to design and creative professionals. She is an ASID Industry Member Partner, and a member of ChiWIP, a group that aims to create a place for people who share a common interest in the advancement of women within the field of intellectual property. For two years, she served as a board member to the local Performance Art Theater Stage 773, and has provided pro bono legal services to both commercial and independent start-up designers.

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